Open For Business! Ramp Up Your Enthusiasm! Once you’ve published your book, you’re on to the next phase of your book’s life--marketing and selling. Just how well your book sells depends on two things: your enthusiasm and drive. Prepare a marketing plan, send out press releases, set up interviews with your local media, and set up public appearances. Effective book marketing establishes you, the author, as an expert in your field, and in the end, this sells your book. You are your book’s best spokesperson. Take a leading role as its champion and advocator. Things to Consider: Are you willing to go on public speaking tours? Speaking engagements are usually the best way to market your book. Set up book signings, seminars, and events, and publicize them with press releases and word of mouth. Set up a Web site and print business cards and bookmarks. These are your marketing tools. Give out bookmarks and business cards to everyone you meet. Who will be interested in your book? Target your customer. For instance, if your main customers are children, you should do speaking engagements in schools. If your customers are cat owners, market to pet stores. Network. Use your friends and family to help you spread the word. These are your personal sales reps. Use them.

Bluefish Bay’s Best-Bet Book Marketing Ideas

Sales Coaching Arrange for some sales and marketing help from Bluefish Bay. We offer individual consultation sessions geared to your specific needs. We’ll help you determine which markets are worth the time and effort to explore. Our coaching sessions will help you direct your own personal marketing approach and ensure you’re headed on the right track.	POW100.com Online Bookstore We can place you on our POW100.com bookstore. For just $100 per year, POW100.com can do your sales fulfillment. They take 13% of the book price for their costs,and you receive more money for each book than any other on-line bookstore. Just send your customers to the POW100.com Website, and your books will be shipped. You sit back and collect your checks.
Public Appearances The best way to sell your book is to do public speaking. Figure out which groups of people would be interested in your material, convince them they need you to do a presentation, and then sell books at the back of the room afterward.
Launch Party Let our POW100 partner arrange your book launch. The POW100 launch party includes invitations and press releases. They will arrange the event, including refreshments and book sales. You show up to enjoy, relax, and sell to your adoring public! Launch: $300	Websites We recommend authors develop a Website that features their books. We can build a static Website for you with a synopsis, excerpts, about the author, and links to where to buy your book. The Website we build includes your own domain name for one year. Call for a price.

Bluefish Bay’s Publishing Packages: Book Selling Guidelines Basic Book Package: Authors who choose this package can sell their books through any outlet that does not require an ISBN number or bar code. This is perfect for authors who intend to sell primarily to their family and friends. It is also ideal for businesses that need in-house manuals and marketing materials that are not being sold through bookstores. Professional Book Package: Authors that choose our professional book package will be given an ISBN number and bar code, so they can feel free to sell through retail bookstores as well as all the on-line bookstores, including Amazon.com and Barnes & Noble.com. With this package, authors will also get their books listed for free for one year at the POW100.com online bookstore.

Books about Book Marketing
What’s the best way to market and sell your book? The most effective approaches to book marketing can be found in these two books:

• 1001 Ways to Market Your Books, by John Kremer
  
• Jump Start Your Book Sales, by Marilyn and Tom Ross